Color affects your mood and behavior, a potential client's perceptions of your company, sales of your products, and more. Consider how colors are used in your company marketing materials from your logo and web site to your business cards and brochures.
RED: Action, power, courage, strength, warmth, energy, stimulation, masculinity, excitement. Red encourages buyers to take action and make a purchase. For example, it could be used to tempt an impulse buy or for a 'buy now' button on a website. Red can be used as one of the colors on your website to indicate your energy and passion for your business.
PINK: Physical tranquillity, nurture, warmth, femininity, love, sexuality, compassion, intuition. Pink reflects a softness, sweetness and intuitive energy that works well for many products and web sites promoting women's products and services. It is a beneficial color for candy stores, bakeries, and other businesses selling sweet products. Dusty pink relates to those businesses marketing sentimental services and products, particularly to the older market.
ORANGE: Sociable, optimistic, cheerful, vibrant, food, warmth, security, sensuality, passion, abundance, fun. Travel websites often use orange as one of their color choices for its association with journeys, adventure and exciting fun activities. Sports teams use orange to suggest energy and adventure. Orange is an appealing color for the youth market as children and teens tend to like its sense of fun and adventure and its suggestion of affordability. A softer version of orange, such as peach is favorable in beauty salons, spas and treatment centers and upper class restaurants.