Sunday, March 13, 2016

Picking a Color Scheme

Color affects your mood and behavior, a potential client's perceptions of your company, sales of your products, and more. Consider how colors are used in your company marketing materials from your logo and web site to your business cards and brochures.

RED: Action, power, courage, strength, warmth, energy, stimulation, masculinity, excitement. Red encourages buyers to take action and make a purchase. For example, it could be used to tempt an impulse buy or for a 'buy now' button on a website. Red can be used as one of the colors on your website to indicate your energy and passion for your business.

PINK: Physical tranquillity, nurture, warmth, femininity, love, sexuality, compassion, intuition. Pink reflects a softness, sweetness and intuitive energy that works well for many products and web sites promoting women's products and services. It is a beneficial color for candy stores, bakeries, and other businesses selling sweet products. Dusty pink relates to those businesses marketing sentimental services and products, particularly to the older market.

ORANGE: Sociable, optimistic, cheerful, vibrant, food, warmth, security, sensuality, passion, abundance, fun. Travel websites often use orange as one of their color choices for its association with journeys, adventure and exciting fun activities. Sports teams use orange to suggest energy and adventure. Orange is an appealing color for the youth market as children and teens tend to like its sense of fun and adventure and its suggestion of affordability. A softer version of orange, such as peach is favorable in beauty salons, spas and treatment centers and upper class restaurants.

YELLOW: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. Yellow is a great color for children's products, particularly combined with other bright primary or secondary colors. It is stimulating to their mind and their creativity. For many leisure products, particularly those that promote playful and fun activities, yellow is a beneficial color. It will enhance the promotion of any fun and entertainment businesses.

GOLD: Wealth, abundance, achievement, importance, beauty, wisdom. Businesses marketing items of high perceived value will benefit from the use of gold in their packaging and marketing. Gold imparts a message of quality, wealth and prestige.

GREEN: Harmony, balance, rest, restoration, reassurance, environmental awareness, equilibrium, peace. Green is beneficial for anything to do with health and healing. Green is an ideal color to promote natural, safe, organic products. It is also beneficial in the promotion of environmentally friendly products. Dark green is a good color for money and financial websites. Use green where you need people to see both sides of a situation as it aids in clear thinking and decision making.

TURQUOISE: Communication, clarity, balance, harmony, creativity, compassion. Turquoise is suitable for use in any business involved in media communication, teaching, public speaking or computers. It works well with businesses promoting water, whether it be pure water filtration companies, pool cleaning businesses, or water sports. Turquoise is suitable for both the male and female market and for all ages. Combined with pale pink, lavender or pale lemon, turquoise has a feminine energy, ideal for the fashion or beauty market, gift or home stores.

BLUE: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm. Blue is used for conservative corporate businesses where trust, dependability and honesty are important. Web sites promoting technology, medical equipment, cleanliness, male products, or both male and female products often use some blue in their colors. Light blue relates well to the health and wellness industry, to travel and relaxation.

PURPLE: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality. Purple is suitable for products and websites related to women or children, although younger men are slowly becoming more attuned to it. Lighter versions of purple are suitable for products and services targeted specifically at the female market. Lavender suggests nostalgia and works well for businesses selling old lace, sentimental handmade craft items and antique goods.

BLACK: Sophistication, glamour, security, emotional safety, efficiency, substance. Black is beneficial for businesses selling luxury, elegance and sophistication. These types of businesses include those selling high quality professional products and luxury goods, and up market car companies. Using black for selling and marketing products and services to the high end youth market, including music related businesses, is seen as cutting edge and trendy. The youth market tends to be attracted to black with its sophistication and rebelliousness.

BROWN: Seriousness, warmth, nature, earthiness, reliability, support. Brown is appealing to most men due to its strength, durability and practicality. Light brown suggests neatness, openness, approachability and friendliness. Medium brown relates well to nature, wholesome food and agricultural products when you relate it to color meanings in business. Dark brown relates well to sophisticated and professional men's products.

Are your colors projecting the personality and image you want for your web site? If not, it could be time for a color makeover.

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